There are many ways to promote and drive traffic to your Blog.
Guest Posting, Mentions, Organic Ranking, PPC etc.
Among them, you probably know that you can drive traffic to your Blog from social sites too.
As you know that there are literally many social sites out there.
There is Pinterest, FaceBook, Instagram, Quora, Scoop it Etc
But today let’s talk about how you can leverage Twitter to drive traffic to your Blog
Twitter is a goldmine to get visitors if harnessed properly
But not many are leveraging it and it didn’t get the attention it deserved.
How To Use Twitter to Drive Traffic to Your Blog:
Not many people like to see only a text-based content and it applies the same to your Tweets too.
Most of the things that go viral on the internet contain some sort of visual content
It may be Meme, Gif, or a Picture
So, how about the next time you tweet, make sure to insert an image with a link back to your site
Even reports show that the engagement rate is double for tweets which contain image links
Tweets with images got more favorites and retweets
Bottomline: Include Visual In your Tweet
2. Use Quote
Include a Quote in your tweet which connects with the content of your blog post
Let’s say that your Blog Post is about Inspiration and asking people to not give up
Tweet something with the quote included along with it and also show them a little excerpt of your Blog post
It will get the attention of People and chances are they are most likely to click on it.
3. Call To Action
This is very important
The people who see your tweet may like your tweet and just scroll down
But if you include a call to action they are more likely to Click On it.
Example: Click Here, Read More, Check it out and what not
So, never forget to add a call to action in every of your Tweet unless you are just randomly tweeting of you feel about your car 😁
This is a great way to get the attention of someone
Mention People You Include in the Blog Post
Because when you mention them in your tweet, they personally get a message or a notification informing them about it.
Who isn’t excited when someone mentions you?
Even myself couldn’t help to check out too.
So, Chances are they might check out your tweet and may even go through your content too.
If you had mentioned some important person or brand in your article, just mention them too in your tweet
It wouldn’t cost you anything. It’s called free advertising
5. Repurpose Your Blog Content
It can be in Video format, infographic, etc
Create a short video explaining in a nutshell about your Content.
You can use cartoon whiteboard explainer type of videos or you can even shoot yourself too talking about it
If you don’t know how to create videos, you can basically hire someone from Fiverr or Upwork to do the job for you
Give them just enough in the video and left them cliff-hanging.
In that way, by making them curious they are more likely to check out your content
The Other way is to craft a beautifully designed infographic of your Blog post
If your design isn’t that appealing, it could not live up to it’s full potential
You can use Canva to create your infographic
But you can also hire a professional designer from sites like Dribble, 99 Design, Fiverr to design it for you.
6. Use Hashtags#
Fun Fact: Did you know that Hashtag was first used on Twitter by Chris Messina?
Always, Always use Hashtag in your Tweet
I too seem to be lacking on this part
Why you should hashtag is that when you use hashtag related to your topic, users can find your tweet when searching with the hashtag you use.
It can also lead to other people discover you
7. Promote Other’s Tweet
Whether it may be your competitor or just a normal tweet
By retweeting other’s tweet can help you get recognition
And when you do this on a consistent basis, they might even share your tweet with their audience too
It also helps build relationships.
8. Retweet Mentioned Tweet
When you Promote other’s content, chances are they might even mention you in their tweet
Whether it can be about you or your Blog
And when they do that, just don’t say cool and lay back
Instead, Retweet their tweet too
That way, they got more exposure and they are more likely to mention you in their future tweet too.
It’s a win-win situation
9. Do A Giveaway And Tweet About it
Hosting a giveaway is an effective way to increase your traffic and proven to work from time to time
Everybody likes Free Stuff, It’s in human DNA wanting to win something
So, people are obviously gonna join the giveaway if it is relevant and make sense to them
It doesn’t have to be super special to host a contest or a giveaway.
Maybe it can be an Ebook you created or Software, courses, etc
10. Add “Click To Tweet”
Another way to get more social shares and visitors at the same time is to embed the Click to Tweet into your Blog Post
You can use a very appealing line or maybe even a quote in the CTT Button
Hopefully, let’ say that they did share it, their followers might come to visit your site
That means you basically get free social share and traffic at the same time
Bottomline: Two Birds with One Stone
11. Timing Of Your Tweet
Sometimes your tweet may not end up on the homepage of the user
There are many reasons for it;
But first, let’s assume that you have 1000 Twitter followers.
But the fact is that not all of them are logging into their Twitter and checking their feeds every day.
Chances are you might not even be the only reason they follow
So, when they log in to their account, their homepage will be bombarded with all the latest tweets
And Statistics show that people spend just around 1 minute each day on Twitter!
That means half of the people won’t scroll down
Sigh!! There goes your Tweet Unnoticed
So, you should tweet at targeted times
Do some testing and Check out yourTwitter Analytics (It’s free!) to figure out when Your best times for posting are and at what timeframe does it got the most engagement.
12. Tweet Often
By increasing your Tweeting frequency, it helps you to gets you more attention from your followers and also at the same time helps with your Klout score too.
Among all the social sites, Twitter is the most adamant to be frustrating over Tweeting frequency
I can’t give you the exact number but I would recommend you to tweet more often because reports show that tweeting every 15 minutes receives a higher engagement compared to tweets from every 30 minutes.
Use a scheduling tool to publish your tweets if you don’t have time for it.
However, don’t go overboard, sometimes it might annoy your followers and they might even unfollow you. (Just saying)
13. ReTweet The Same Content With Altering It
Now that since we know, sometimes your tweets can go Unnoticed.
So how do you solve that?
Ummm…I think I have a solution for that.
How about retweeting the same tweet multiple times?
But that would drive people insane including yourself.
Instead, Add some twist to your original tweet
A) Use a different image on the tweet.
B) Add a Quote
C) Mention the headline of your post
D) Ask a Question and link to your article.
14. Use Clickbait Tweets To Drive Traffic
By saying this I don’t mean to go full on Buzzfeed 2.0
Instead, write something when people see your Tweet and can make them go like Aha…
But don’t be super clickbait and over-promising
Let’s say you use the Phrase “I am gonna show you how to solve _”
But if it fails to deliver in your blog post and talks about its benefits instead of showing how to solve the problem
They aren’t gonna be much pleased, Don’t you think?
More importantly, they aren’t gonna trust you anymore and augment your brand in a negative way instead.
15) Write Great And Catchy headlines
I know this point is basically the same as the above, but anyway…
If you don’t want to go for the Clickbaity headline because some people may not like it.
instead what I would suggest is to go for creating a real genuine compelling headline
So..oo..o compelling that they couldn’t help but click on it
That is why the most important element to make people click on that link is to have a great headline.
Here are some of my personal tips to craft a catchy headline:
A) Give Them A Problem
What I mean by this is to show them what their Problem is
Example: You are having a hard time to Promote Your Blog
B) Ask Them A Question
Example: Do you wanna know why and how to solve that Problem?
C) Show Them A Possibility
Example: It’s Possible to grow from 0-10K Traffic a month
D) Call To Action
If you really wanna increase your traffic, Here is my 7 step Blueprint which I exactly used to Increase my Traffic. Check It Out RIGHT NOW.
It’s that simple
16. Don’t Set Your Tweets To Private
This is not a Common problem but just wanna clear it out in case if someone is setting their Tweets to Private
17. Include Your Blog Link in Your Bio
You need to Craft your Twitter Bio for optimal results
Twitter allows only 160 characters, so make the best use of it
Also, don’t forget to include a link back to your blog or maybe even a particular page or a blog post
18. Ask Other To Retweet Your Tweet
If your content isn’t a badass, not many would be willing to retweet your stuff
So, you better take of that first
Also don’t ask someone directly to retweet it. First, build social media relationships.
If you don’t want to ask each and everyone personally to retweet it, how about you just include “Please RT” in your tweet.
Many claims and even Several studies have shown that this method still works and is quite effective.
19. Pin your Tweet
Simply Pin the latest blog post tweet or the one which you are trying to get the maximum exposure
When someone visits your Page, first they are gonna see the tweet you pin
To pin your tweet it’s very easy
Click on the drop-down arrow next to your tweet and then select Pin to Your Profile Page.
That’s it. It’s that simple
20. Promote Your Tweet
Let’s say you had done all the above methods and you can’t the desired results.
There might be many reasons behind it but the most common being that you have little to none follower.
Then, I would recommend you to promote your tweet or boost your tweet. They are the same.
Compared to other Social Media sites, Twitter is among the cheapest in Advertising
Take advantage of that and see how that works out for you.
There you go, 20 ways on how to use twitter to drive traffic to your blog
Leverage the power of Twitter to grow your traffic and expand your blog audience
But the hard truth is that you can’t grow your Twitter traffic in an overnight.
It takes time and patience
Pick a handful of the tactics mentioned above and implement it
Twitter is Pretty simple but if you want to use it as your main strategic marketing tool, then you really have to get creative.
Make sure your tweet are conversational, Unique and concise.
Embrace the bird and maybe who knows it will embrace you back too.
Have you tried any of these Twitter marketing methods? Please share your thoughts in the comments below RIGHT NOW!!