Why is that every time you write a Blog Post
No one is reading it…..
It’s normally because you are not or do not know how to promote your blog.
Sure, If you have already build a following on your Social Media, Email list, etc.
…..It’s not that hard to get few hundreds or thousands of readers
But if you have 0 following
….What should you do?
Continue reading until the end to find out how to promote your blog …
1) Stand Out
…You must have heard this enough but it’s the fact
Just write absolutely amazing and super actionable content
That is the only way to stand out…
Nowadays, …the internet is filled with all sorts of information basically under the sun
And everybody is writing over and over the same thing regurgitating with some angle twist
Unless it is something anything new, it may be technique or methods, etc
Heck…This post might not even be unique
Just ask yourself “Is this really helpful?”…
Add value to your content and Produce that will be beneficial to your target audience
….Whether it may be showing how to cook, cut’s dog hair or whatever your niche maybe
Just Add value to your content
2) Link Out To Relevant Sites
Next step is the linking part…
This is a strategy which all newbie bloggers are scared to do
Yes,… sometimes they may act as an exit portal from your website
But it benefits outweigh the cons…
When someone has amazing content that will help out your readers
Just link out to them….
This shows that you trust them enough to link out to them
…After you link out to them, just send a simple friendly email similar like this one:
It’s that simple…
If they like your content they may even link it back to you or Share it
There Are 2 Main Benefits Of Linking Out:
A) …..You are giving your readers more information right in front of their nose. And for that, they will love you
B) The People you link out will also love you because you are driving free traffic to them and will trust you more…..
3) Internal Linking
…This is a great way to get exposure and promote your other post
Crosslinking between your posts or pages on your site and vice versa.
It also helps in On-Page SEO and increases dwell time which is a major ranking factor
Try using LSI keywords along with the main term as Anchor Text….
..Go to your older most popular blog posts or pages that have already rank or get a lot of consistent traffic and link to your new Post
4) Guest Blogging
…This is one of the best Promotion methods
Simply Write your best article and contribute to a “targeted” blog that is within your Industry
Guest Blogging comes along with many several other benefits
….According to me I absolutely love the referral traffic
Because they are super targetted that their dwell time increase
Here is a metrics from Neilhosting….
Sidenote: Try to only Guest Post on blogs that are more popular than Yours.
5) Invite Others To Guest Post
…This is just the Opposite of Guest posting
Invite others to post on your blog
Doing This will bring in some benefits:
- ….Referral traffic back and forth
- …Builds relationships
- You can relax by having others fill your content calendar…
6) Develop a Blogger Outreach Plan
…The dictum of “Write and they will come” does not work on a web
Just imagine you are literally competing with hundreds of millions of websites on the web
FunFact: In the old days —i.e. the 1990s — bloggers went by another name: Diarists
…2 billion internet users still don’t know you exist
That’s hard to hear but it’s the truth
Everytime you publish a new blog post, make sure that you develop a solid blogger outreach Strategy
7) Do Expert Roundups
..A blog post that is contributed by a series of multiple experts on a topic is called Expert Roundups
Ask them for their opinions on a question or a topic for discussion and reach out to various experts to share their insights.
After your article is published Send them a link and ask if they could share it…..
A good example of Expert roundups is this 127 Experts who reveal their favorite Keyword Research Tool
8) Build Relationship
Build a relationship with influential Bloggers in your niche
Link and Share their content and also regularly engage them on their blog
Building a relationship with your audience is the most important thing to take care of
Do reply to their comments and engage with them…
…Be human to them
If someone asks you a question and you just sit there without answering anything
Chances are that person isn’t gonna try to start a conversation with you
It’s the same here too…
9) Syndicate Your Content to Top Blogs
…If your content is Super-Super amazing
Then, try Pitching your content to the top Websites or blogs and networks to republish your content on their site with credit back to you
Huffington Post is one site to pitch to
This is somewhat similar to Guest posting but Once you write a guest post for a popular blog in your niche, the post just sits there, you cannot republish anywhere else
On the other hand with content syndication, you just take your most amazing blog post and republish it on several other blogs…
…However, there are also some downsides to it too:
- ..Duplicate content issues
- Outranking your own content…
Here is an article from Neil Patel on content syndication
10) Comment On Other Blogs
…Just handpick few blogs and comment on it regularly whenever they publish an article
Aim for your comment to be included in the top 3 and add your link to it
However, Blog comments do not have much impact in search engine juice for your blog….
..But Hey we are talking about promoting your blog here, not to rank
Related Post: 10 Tips for Commenting on Blogs
11) Cross-Promotion with Fellow Bloggers
Ask your Blogger friend to do a Shoutout or mention your Blog on their Social Media, Emai, and Blog while you also do the same for him/her
….It’s that simple
12) Publish an Ultimate Link/List Roundup
Link roundups are basically weekly/monthly/daily curations of the industry’s best content.
Do some research and Compile a list and publish an ultimate list of resources/articles on a particular topic in your niche…
After you published the article,.. email all the bloggers you mentioned and featured on your list and ask them if they could share your article.
13) Click to Tweet
…If you don’t force or remind them, they probably aren’t gonna Tweet your article
Related Post: How to Add a “Click to Tweet” Link
14) Share Button
…Adding social sharing buttons is a must
It provides your visitors with an opportunity to share your article on their social media followers
However don’t add, all the social media sites…
Just add some of the few common sites which most people are using such as Facebook, Twitter,… Google Plus,… LinkedIn, ..Pinterest, etc
..I don’t need to even tell you this
I mean this is so obvious
Post not only in your personal account but also join Facebook Groups in your industry and engage with the members…
This is another great way to get a good source of referral traffic and exposure for your blog
….However, when you post, make it engaging, don’t just post a link
Ask a question or some sort of activity for more engagement…
Sidenote: Don’t be Spammy
14) Take Advantage Of Twitter
Twitter allows you to post multiple times and it is the only sites where your followers won’t be annoyed
….Schedule about 3 tweets about the post- one for each day
…Share it on your Personal account and your Business account
Add as many relevant users to your friend’s list which will lead to more people seeing your content and increasing the engagement
If you don’t follow anyone, no one will follow you too…
…Just Pin all the images from your Blog post.
Related Post: How to Increase Your Pinterest Traffic by 67.65%
Create as many connections on… LinkedIn and Join groups that are active.
Engage with the audience there and share your best content from time to time.
You can also set up a campaign on LinkedIn…
Apparently, they are not as expensive as Adwords and FB Ads
Research says that users cast nearly 40,000,000 votes on the site every month.
….That Crazy right?
Look for subreddits that are in your niche and join them.
Related Post: KISSMetrics – The Marketer’s Guide to Reddit
19) Scoop it
..This is a content curation site
Add your link and publish it there…
By the way, ..Stumbleupon has moved over to Mix
This one is also just the same as Scoop it
…Check out the NeilHosting Mix
Here is a list of few handpicked Content Curation Sites
…This site is another great way to promote your newest article on and get a ton of eyeballs and social shares
Related Post: How to use Tribber to Increase your traffic
On SlideShare, you can upload and share (publicly or privately) presentations, videos, music files and more.
…It has a monthly visit of over 60 million visitors and is one of the 100 most visited websites in the world.
Simply Create a proper well-designed slideshow based on the article you wanna promote and link to it in the description and also in the slideshow…
23) Run A Blogging Contest
The easiest way to get exposure is to choose a decent prize and run a contest
….The more appealing the prize, the more they are likely to share and promote it.
Related post: How to Run a Successful Blog Contest
24) Submit Your Post To RSS Directories
…There are literally many RSS Blog directories
Simply Submit your Blog’s RSS feed to the top RSS directories
And It also provides another way for your blog content to get syndicated and distribute your backlinks…
Related Post: Top RSS – Blog Directories
Use HARO to build your authority, grow your traffic, and cultivate your online presence.
….It is an online service for journalists to obtain feedback from the public.
Related Post: How to Use HARO to Build Consistent Backlinks
26) Influencer Outreach
…Work with them to get immediate exposure
27) Solo Ads
Find a site which has an audience in your niche and buys an ad from them to display either on their website or in their email newsletter
28) Leverage Email Signatures
As a webmaster or a marketer, we all send and receive emails all the time
…How about putting a signature in your email
It may be your website link or even just a mention to let others aware of it
29) Create An Infographics
As they say: An image says a thousand words”
Create an infographic at Canva.com or hire a professional designer at Fivver, Dribble, 99Design
Share it on image sharing sites…
Related post: Top 25 Free Photo Sharing Sites
30) Submit The Article toTPDF Submitting Sites
…Create a PDF Version of your article
Optimized your Title for SEO to rank it in the Search engine
Also, Optimize your images with Alt tag…
Related post: High PR PDF Submission Sites List
31) Hire People To Write For You
Have some money to Spare?
…How about just list your site as a paying site for writers
This way, you will get more visits, pitch and increase your Exposure
…However, this is an optional
Related post: 110 Websites that Pay Writers
32) Get Your Blog Listed in Google News
If your site get’s listed on Google news and especially if you are the first one to cover a topic
Your site will get instant exposure and traffic too…
Sidenote: Submit Your Site To Google News
33) Make Your Site Multi-Lingual
You can boost your traffic exponentially just by making your site multi-lingual…
…There are several ways to make your site multi-lingual
Here is an article form WPBeginner on that matter
I didn’t include email marketing because everybody knows it, No need to regurgitate again and again…
No matter how amazing the content may be
If there is no promotion, no one gonna really knows about it
So you need to take your Blog Promotion Seriously
….After you hit the publish button, it’s not the end
Your job is just getting started…
Which techniques have you been using to promote your Blog? What other secret techniques do you have for promoting a blog?
Look forward to your insights and feedback in the comments below!!!
Priya Singh is the Founder and owner of NeilHosting. She’s a Freelance Writer who has worked for many Authority Blogs, SEO Expert, Content Marketer and Social Media Strategist who have been helping several Blogs grow for more than 4+ Years.